Evaluation

Today i have managed to finish typing up my evaluation and have given it to Harvey.
So that is that bit done.
Woohoo

Feedback On Product

Today I have been Gathering feedback from Staff and students of Penwith College. the Following is The Feedback that i have Collected.

Daniella
Very Good Products I like your improved version better because it looks more professional and the wording is better.

Shay
I Really like your DVD Cover, the tag line is Really Catching and the layout and the Design are Professional. Your Video is Good and will appeal to young people. The soundtrack is Brilliant.

Dylan
I think its Pretty cool, I think the Colours work really well and the photo is really Dramatic.

Becky
I think your video has worked really well. I really like the idea of contrasting the old with the new and I really like the way that you have covered the subject from every different angle. I also think that it was a really good idea to show the College from the students' perspective, as this is more appealing for young people who might want to come hwere than if it was presented in a different way. I really like the element of fun that you have kept in your video, and how this has created an atmosphere. It would be good to edit it a bit so that it moves at a slightly faster pace I think, and maybe add in a few more interviews with other people. However, overall I think it's been a great success and can' t wait to see the final piece.

Harvey Rutherford
I think this is an excellent promotional video showing a student's perspective of college life. I like the shots that you have applied effects to such as Jo on the piano, Josh in the music rehearsal room and the shots of Zennor. I think you need to edit out any shots that show the College before it was ready such as the shot of the library with empty shelves. UNfortunately people remember the small errors so be honest and your own harshest critic to make sure that it is the best version possible. I would get rid of the interviews altogether for the final version and have a short but very visual and memorable video. In fact I would almost be tempted to make two versions, one of which is very tightly edited.

GEMZ
I think the colours used are very well chosen e.g. the fact it is cornish colours and design.

Fiona
I like the simple composition, bold fonts and bright colours. Have you considered using consistent fonts? Clear use of the logos to advertise.

Jodie
I really like how you used the bold shapes and colors to catch peoples eye and attract their attention, however i think that maybe the images and words could be a bit more spread out so that everything isn't so cramped.

Charlie
I really like how it is easy to read with bold writing and i like the font of the writing, i think it would look cool if maybe the whole background of the DVD front cover was a picture of the college like the one on the front but bigger, but i think that the back of the DVD case is really cool. And instead of using the Cornish flag on the front of the case you could just have it on the actual DVD like you have already because that looks really effective, but overall i think it is really good.

Alex
The bright yellow brings your attention and the different colours make it nice to look at. Everything is nice and obvious and easy to see, which is great for the reader as it gets straight to the point. Good piece of work.

Lee
The art work really catches your attention with the intense yellow, maybe you could have some writing on the spine of the DVD and be a bit bolder with the fonts for the writing.

Shana
The yellow is really bright and catches your attention, maybe you could add a picture of the new buildings to sow not only just the old buildings.

Evaluation Of Pitch

Woohoo ive done my pitch.

today i presented my work to martin tucker and he really liked it and Said i had the basis for a good Promotional Video but needed to edit some things such as the library section and to put a bit in before the images saying the old and the new.He also liked the music that i had created for the tour part of the video. he also liked the first Design of My DVD cover. i feel really happy that i have managed to get it out of the way now.

Showing of the Product to Client.

Today From 11:00am we shall be showing our products to our client.
I hope that the client likes the Promo DVD and Cover Designs

Today I am going to be handing in my promotional material to harvey so that he can have a look at it. the last thing that i have to do is to get some feedback for the product and then this unit is done "hooray"

Martin Tucker Interview In Promo Video

Yesterday I captured the interview with Martin Tucker and to day I have started to Piece it together into the Video after that I only have to put the Credits in and it is done.

Photography (Polarization)

Today in Photography we looked at Polarization which is when light is filtered out perpendicularly () to the axis of the Filter

Interview with Martin Tucker

Today I interviewed the Director of the College and Our Client for this Unit Martin Tucker. The Interview went really well despite the Fact That my co worker Martin Keane didn't turn up to ask the Questions so I asked the Questions instead.

Today I thought i had managed to finish editing the tour part of the promotional material until Martin my partner for this project gave me the tape with the astro pitch footage (Doh)

Editing Promo video

The reason why i have put the creative thinker picture in is because i was creative in putting the clips together

Today I captured the interviews for the promo Vidand started to edit the tour of the college to my Music Track. The Video is looking really good even though Martin wasn't even in today.

on Monday I shall be interviewing Martin Tucker for the New Build Promo Video.

DVD Cover design 1

The reason why i have put the creative thinker in is because i thought about the images that would be used in the DVD Cover.

Today i Created the first design of the DVD Cover

Photography

Today we looked at polarising filters and what they do.
me and Dylan took some photo's mainly of the lower groundfloor windows and their reflections one with the filter on and one without. The effect looked really amazing.

HEALTH AND SAFETY AND BUDGETS

The Reason why i have put Team worker in on this blog entry is because the activities required us to work in teams and Work together which we did.

The reason why i have put the Effective Participator is because we all participated in the activities that where given.

Today we did health and safety and budgets but the way we did them was more fun than it normally would be.

Capturing footage for new promo build.

Today I Started to capture the footage that i will be using for the new build promo video. I captured the footage that Martin Filmed and he filmed quite a bit with builders in the shots

Questions for interview

Today I came up with a few questions that i shall be using for the Interview section of my video.

below is a Couple of questions that I shall be Using in the video.

(1) What do you think of the college?

(2) Do you like the new Buildings?

(3)How long have you been at this College?

(4)What do you think of the views from Both Porthcurno and Zennor?

I also filmed joe answering the questions which I asked him his answers where very funny. but they will probably be used as a bonus feature on the DVD.

PHOTOS OF NEW BUILD

The reason why i have put the Creative Thinker image in this post is because i was creative in coming up with some of the questions.

Today I took some photo's of the new Zennor Building below is some of the photos which I took.

Ideas for Trengwainton Gardens

The reason why i have put Effective participator is because I took Part in the Activities that where set.

The Reason why i Have Put Team Worker in this post is because we came up with Ideas as a Team.

The Reason why i have put the Creative Thinker Image in this post is because we where all very Creative hwith the Ideas For Trengwainton Gardens.
















Today we where put into groups and discussed some ideas that we can tell the head gardener because theidea about having an event for easter was good but we don't have enough time to work on it, the ideas that my group came up with included...

A Treasure Hunt that would involve people who worked at the gardens dressed up as different characters and helping the people goinground the gardens giving them clues as to where to go next and at the end of it they would get a prizewhich would involve a bag of seeds.

Another idea involved the children drawing a picture and at the end of the week the bestdrawing would get a prize, the theme would be different each week.

Move To New Building

Yesterday Morning we went into the new building for the first time since we had the tour of the new Build. most of the rooms where not ready but thats what you get for trying to move all the stuff needed for this building in a weekend. However the building is really good with a good view of the town and sea.

My Path

Today I Looked at the Falmouth University website and looked at a few undergraduate courses.


Where I shall Be in 5 years Time
Russia (Lol) during my gap year
otherwise Don't know.

Ideas for Slogans on DVD Cover

The Reason why i have put the Creative Thinker in This Post Is because I was very creative with the Ideas for the slogans.

Today I looked at some ideas for catchy slogans to sum up what Penwith College can mean to students.

The Ideas Include...

1. Penwith Packs a Punch!!!!
2. New College, New You !!
3. Penwith-The Place to Be
4. Penwith-Be Prowed. (With Photo of Zennor) Pun On Proud.
5. Take Pride!!
6. Come to Penwith
7. Look to the Future With Penwith
8. Penwith-Outstanding
9. Stand out from the Crowd at Penwith.
10. P.E.N.W.I.T.H. (Promise,Endeavour,New,Wonderful,Intellegent,Transforming,Hope.)
11. Take up your PEN with PENWITH!!
12. Penwith-New Horizons
13. For Tranquility Study by the Sea!!
14. P.E.N.W.I.T.H.(Purposeful,Enlightened,Novel,Winning,Idyllic,Thoughtful,Harmony.)

More Gems of Genius when I think of Them

Detailed Ideas For promotional Video

Today we came up with some Detailed ideas for the promotional video.



The Ideas include..


1. Opening Credits which would involve a picture of the front of the college with me and the rest of the crew.(Martin)

2. Tour of the college which will show a typical day of a students Life including locations such as the Graphics Room,HairDressing Room and The Sports Hall etc...

3. Interview with Students and Staff. Locations to be filmed for interviews include new Lecture Theatre and the Canteen with a nice view.

4. Interview With Martin Tucker Himself.

5. Comparing Footage e.g. old rooms vs new rooms.

6. Video Clip of students Playing Football on the New Astro Pitch.

More Ideas when we get them.

Tour of New Build

Today we went and had a look at our new building Zennor.

The Health and Safety Procedure for going on site was...

Hard Hats Must Be Worn at All Times,

HazMat Suits to be Worn at All Times,

Steel Toe Capped Boots must be worn

Shoe Covers to be worn when in building to keep it clean.

The building itself was really good and looked futuristic but at the same time modern. the views looking out of the building where really nice and you could see the whole of penzance especially from the top.

Ideas For Trengwainton Gardens

Today we came up with some ideas to work with Trengwainton Gardens, these ideas included

1. Easter Egg Hunt where you would have to find pictures of different coloured eggs and then going to the main entrance and getting a prize.

2. Wet Nose Day

Update on Commission

Yesterday afternoon i started working on a new track for the tour video it sounded really good but something was missing so i showed Sam the track today and after looking at it he managed to help me find the piece that i was looking for. about 1Hour and 30 minutes the song is looking and sounding really good and i shall hopefully have the track finished this week. I shall also be starting doing storyboards for the video this week.

Update ON COMMISSION 08/02/10

This week I have Started a few new tracks for the video tour. The Tracks that i make will be used for the tour of the college itself and the credit sequence. Each Track will be Targeted for a Different audience. this basically means that not everyone will like all the tracks in the video but may like 1 or 2 of them.

each track will be for different parts of the college (Hopefully) otherwise they will be put into the credits sequence.

Trengwainton Gardens

Today we are going to Trengwainton gardens to have a look around the gardens.

This will hopefully give us the oppertunity to do some work for them including making promotional material for their Wet nose day.

We could use the site for a film for either AS Film or other projects including a music video

We could also work on some ideas to redesign the family tour trail in which a tour guide takes a family around the gardens and house.

If these ideas work out it could lead to future projects with them.

Write up of Pitch.

On Friday Afternoon We all Presented our Pitch Ideas to the Client. I believe that these went really well. The Ideas that we presented where...

1. Promotional CD which would include prospectuses in pdf format.

2. Video tour of the College which would use a Range of both old and new footage showing them what it used to look like what it looks like now and what it will look like in the future. The Video will also include interviews with the staff and students. we shall also be writing our own music to use in the Video.

3. A Poster which will include Photos of the new build and will be appealing to All ages 16-19 and adults who want to start learning again.

we shall first make a draft version of the video and post it on youtube(lol) then we shall do a final copy and then upload that to youtube.

Follow up after pitch

On Friday we all made our pitches to our client. These went really well.

I am going to be making a video tour of the College along with my good friend Martin Keane.

Today me and Martin are going to come up with some Ideas for the tour.

More Info later

RADIO ADVERTS

Today we listened to 3 old radio adverts that Penwith college used to advertise their open evenings.

I shall be analysing the adverts and answering the following questions.

(1) Who is the Target Audience?

(2) How have the adverts been tailored to the target audience (Style of Music,Pace,Voice,etc)?

(3) Do They Show A Good understanding of the Colleges Target Audience?

Radio Advert 1

The first advert is mainly to notify everyone that both Truro college and Penwith college have merged and to advertise this they are holding an open evening at the Penwith campus which will enable people to see what courses are available. the Target Audience for this particular advert is everyone who goes to college from 16-19 year olds to adults who want to try something new.

Radio Advert 2

The Second Advert is mainly dedicated to the adults who want to start again with their education and the place to come for this is penwith college and inviting them to an open evening where they can look at the courses that the college has to offer.

Radio Advert 3

The third Radio advert is mainly targeted at the 16-19 year olds with a HipHop beat and speaking like us youngsters ( which he fails Epically) (LOL.)

The person who is speaking does try to get across that their is a way for our future and that its at penwith college. to get his point across he announces that there is going to be an open evening which gives them the opportunity to talk to the lecturers in the different courses.

UPDATE ON COMMISSION

The week so far has been mainly preparing our pitches to present on friday to Martin Tucker. we are all feeling a bit nervous ( who wouldn't be nervous) but we have all come up with three ideas to present to him. My three ideas are

1. Promotional CD (VCD)

2. Poster

3. Tour of New Build Around the old Buildings.

I shall also be creating a budget table which will show how much it will cost to get the materials that I need and mass produce the items

Meeting with Jean Mooney

The Reason why I have put the independant enquirer image in this Post is Because we asked her Questions.

Yesterday we talked to Jean Mooney who is the head of Marketing in both Truro Penwith College campus's

We talked about what we could and couldn't do when we rebranded the college. We also looked at the current college prospectus.

Research Into Target Audience

Last Week We interviewed Emma Kelly who is the marketing manager for Penwith College.

The Things that we Discussed what influences we had for coming to the college they included "Its Local" "It Has A Friendly Atmosphere" "Spent A Day there." Open Days and Evenings.

We also talked about how we could change the perception of the college and one of the ideas was to Rebrand the material.

We also discussed another way to rebrand the college and this was to rename the college Harvey came up with the name of The Great Atlantic College.

We all Laughed because it was fun

Penwith College New Material Marketing Meeting

The reason why I have put the Independant Enquirer image in this post is because during this interview we all at some poimnt asked questions to her.

Today we talked to Emma Kelly who is a member of the Marketing team for Penwith College.






We looked at Various Promotional Materials Including Past College Prospectus's. We also asked her some questions as to how we could go about it and finding out the prices for getting the materials made.






when we looked at the prospectus's i especially liked the one that Emma Herself Had made because it looked really professional whereas the others particularly the earlier ones didn't look too professional.






we also told her the reasons why we chose Penwith College over others and some of the answers included...






It is Local and therefore easy to access.


smaller class sizes which enables you to get more support if you need it.


liked the course.






we also watched the video of how the new build would look like and it seems that our course will probably have the biggest building on our campus (Hee Hee)

Commission

welcome to the second blog entitled Commision