RADIO ADVERTS

Today we listened to 3 old radio adverts that Penwith college used to advertise their open evenings.

I shall be analysing the adverts and answering the following questions.

(1) Who is the Target Audience?

(2) How have the adverts been tailored to the target audience (Style of Music,Pace,Voice,etc)?

(3) Do They Show A Good understanding of the Colleges Target Audience?

Radio Advert 1

The first advert is mainly to notify everyone that both Truro college and Penwith college have merged and to advertise this they are holding an open evening at the Penwith campus which will enable people to see what courses are available. the Target Audience for this particular advert is everyone who goes to college from 16-19 year olds to adults who want to try something new.

Radio Advert 2

The Second Advert is mainly dedicated to the adults who want to start again with their education and the place to come for this is penwith college and inviting them to an open evening where they can look at the courses that the college has to offer.

Radio Advert 3

The third Radio advert is mainly targeted at the 16-19 year olds with a HipHop beat and speaking like us youngsters ( which he fails Epically) (LOL.)

The person who is speaking does try to get across that their is a way for our future and that its at penwith college. to get his point across he announces that there is going to be an open evening which gives them the opportunity to talk to the lecturers in the different courses.

UPDATE ON COMMISSION

The week so far has been mainly preparing our pitches to present on friday to Martin Tucker. we are all feeling a bit nervous ( who wouldn't be nervous) but we have all come up with three ideas to present to him. My three ideas are

1. Promotional CD (VCD)

2. Poster

3. Tour of New Build Around the old Buildings.

I shall also be creating a budget table which will show how much it will cost to get the materials that I need and mass produce the items

Meeting with Jean Mooney

The Reason why I have put the independant enquirer image in this Post is Because we asked her Questions.

Yesterday we talked to Jean Mooney who is the head of Marketing in both Truro Penwith College campus's

We talked about what we could and couldn't do when we rebranded the college. We also looked at the current college prospectus.

Research Into Target Audience

Last Week We interviewed Emma Kelly who is the marketing manager for Penwith College.

The Things that we Discussed what influences we had for coming to the college they included "Its Local" "It Has A Friendly Atmosphere" "Spent A Day there." Open Days and Evenings.

We also talked about how we could change the perception of the college and one of the ideas was to Rebrand the material.

We also discussed another way to rebrand the college and this was to rename the college Harvey came up with the name of The Great Atlantic College.

We all Laughed because it was fun

Penwith College New Material Marketing Meeting

The reason why I have put the Independant Enquirer image in this post is because during this interview we all at some poimnt asked questions to her.

Today we talked to Emma Kelly who is a member of the Marketing team for Penwith College.






We looked at Various Promotional Materials Including Past College Prospectus's. We also asked her some questions as to how we could go about it and finding out the prices for getting the materials made.






when we looked at the prospectus's i especially liked the one that Emma Herself Had made because it looked really professional whereas the others particularly the earlier ones didn't look too professional.






we also told her the reasons why we chose Penwith College over others and some of the answers included...






It is Local and therefore easy to access.


smaller class sizes which enables you to get more support if you need it.


liked the course.






we also watched the video of how the new build would look like and it seems that our course will probably have the biggest building on our campus (Hee Hee)

Commission

welcome to the second blog entitled Commision